A family’s experience with extended care set Kelly Augspurger on a mission: to replace confusion and sales pressure with clarity, education and genuine advocacy.
Profile at a glance
- Role: Long-term care insurance specialist
- Company: Steadfast Insurance LLC, co-founded with her husband, Adam
- Focus: Extended and long-term care planning
- Approach: Education first, independent advice
Care planning without the fear
Kelly Augspurger understands long-term care planning from both sides of the kitchen table. Watching her own family navigate extended care showed her how stressful and confusing the process can be, and it left her convinced that families deserve a calmer, clearer path to peace of mind.
Her route into insurance ran through an unlikely training ground: a used car dealership she co-founded and helped run for twelve years. There she learned to build a business from nothing, managing staff, marketing the offering, negotiating deals and, above all, delivering the kind of service that keeps customers coming back.
The dealership sharpened her problem-solving, communication and organizational skills, taught her to adapt as conditions changed, and deepened her grasp of financial management. Most of all, it taught her to read what each customer actually needed.
Her family’s own experience had shown her how much the right guidance matters. Too often, people were left to piece together complex care decisions on their own, under pressure and without impartial advice. Kelly believed there was a better way, and that it should begin with education rather than a sales pitch.
What stayed with her was the relief on a customer’s face when a problem was finally solved. She wanted to build her next venture around that feeling, this time in a field where the stakes for families are far higher than a set of car keys.
At Steadfast, clients see us as their trusted insurance advisors, not salespeople.Kelly Augspurger
Advice first, never a sales pitch
Building Steadfast
Becoming a mother made the next step clear. Kelly wanted control over her schedule and the freedom to run her own business, so that work and family could both come first. Together with her husband, Adam, she launched Steadfast Insurance LLC, an independent agency devoted to extended care planning.
She chose the niche deliberately. Populations are ageing and demand for long-term care is rising, yet the options can feel impossibly tangled. Kelly sees helping families protect their quality of life as a calling, and she set out to make the subject understandable.
Education before recommendations
Steadfast’s difference is education. Because so many people feel overwhelmed by long-term care, the team focuses on sharing objective information before suggesting anything. An online health questionnaire lets clients share details privately and at their own pace, part of a digitized prescreening process that makes planning faster and simpler.
Detailed conversations then shape each recommendation around a person’s priorities, budget and goals. Kelly asks thoughtful questions to understand a client’s whole world, from the people who support them to their financial ambitions, so the final plan reflects both their hopes and their worries.
Most of her clients purchase coverage in their fifties. Partnerships with financial advisors across the country allow Steadfast to help families nationwide, and Kelly regularly gathers client feedback to keep refining the way the agency supports them.
Clear information first. Recommendations second. Peace of mind, always.
A client story: when “no” wasn’t the answer
A couple we will call John and Kim, names changed for privacy, came to Steadfast in their mid-seventies. Because of John’s health history, most long-term care insurers would have turned him away. Kelly found another route: a joint policy that repositioned an asset they already owned into an annuity designed to pay for care.
The structure doubled the benefits the couple could access, and gave them what Kelly values most: confidence that their family is protected if care is ever needed.
Clarity for every family
A library for every question
Kelly believes informed clients make better decisions, so Steadfast has built a deep library of learning tools: explainer videos that untangle complex ideas, practical guides, blog posts and a YouTube channel. Its podcast, Steadfast Care Planning, features Kelly in conversation with experts who help older adults and their families navigate ageing well, and it is available on all major listening platforms. The team studies what audiences watch and read to decide what to create next.
The approach works. One client, Andy, discovered Steadfast’s resources online and then booked a personalized consultation. He came away well informed, at ease with Kelly’s knowledgeable but friendly style, and confident in the plan he chose.
Steady by name, steady by nature
Kelly describes her mission as reimagining extended care planning through education, honesty, innovation, empathy and advocacy. As the industry adopts new technology, Steadfast embraces user-friendly tools that improve the client experience without losing the personal attention that defines it.
For Kelly, the company name is a promise: to stay alongside clients and their communities as their lives unfold, so every family can face the future feeling heard, independent and confident.
Steadfast Insurance LLC is an independent long-term care planning agency co-founded by Kelly and Adam Augspurger.
